One of the accidental beauty story.

Mr. Lee, our company founder, was working in a factory that manufactured small pipes. One day, he noticed a piece of long hair rolled into one of them, forming a perfect curl. His fascination grew, and he began to experiment, creating different shapes and types of curls. It was of this innovation that BL lash extensions were born.

In the early 2000s, Mr. Lee’s incredible discovery launched in Japan, accelerating as one of the most important beauty trends of the millennia. He and his research team worked around the clock to perfect their designs, creating eyelash extensions that were flawless in color, shape and texture.

Recognized globally as thought leaders and innovators in the industry, we now offer the most extensive range of lash extensions and supplies available anywhere.

From BLINK to BL Lashes

Originally founded as Blink Lashes, over the next twenty years, the company grew and evolved to meet the changing needs of our customers, and rebranded in 2015 as BL Lashes – or, Beautiful Life.

Note from the Founder & CEO

"My passion for innovation made me start this business 20 years ago. Back then I didn’t have many resources except for my enthusiasm to create the best products for my customers. At BL, we have had a fair share highs and lows, but in the end, we didn’t give up. As a result, today we can proudly claim that we have created an international eyelash extension brand offering the best products to you. And the best part is my brand has empowered thousands of beauty industry entrepreneurs just like you to achieve their life-long dreams."  - Gwnag-seok Lee, Founder of BL Lashes

"Growing your own business takes a lot of time and dedication – and you can’t do it alone. You need a supplier you can count on to deliver top-quality products so that you can focus on building your business. From small salons to big distributors, we have been supplying eyelash extension products since 2000 to 3,500+ companies in more than 70 countries. We use our expertise to help companies like you to save time and money. With BL’s extensive knowledge and experience on your side, it’s easy to grow your business. Let's achieve amazing things together!"  - Andrea Park, CEO of BL Lashes

Meet Team BL

Quality is at the heart of what we do

We craft our high quality eyelash extensions using a 4-directional heating system which delivers more consistent and longer-lasting curls. Every extension lash undergoes a comprehensive five stage quality inspection process.

In an overcrowded market it’s imperative that you choose the best lash supplier for your business — no easy task. Our mission is to do what we do best — perfecting the product in support of your business. BL Lashes is a supplier you can feel confident about. We’ll deliver more consistent and reliable results to all of your clients.