Mr. Lee, our company founder, was working in a factory that manufactured small pipes. One day, he noticed a piece of long hair rolled into one of them, forming a perfect curl. His fascination grew, and he began to experiment, creating different shapes and types of curls. It was of this innovation that BL lash extensions were born.
In the early 2000s, Mr. Lee’s incredible discovery launched in Japan, accelerating as one of the most important beauty trends of the millennia. He and his research team worked around the clock to perfect their designs, creating eyelash extensions that were flawless in color, shape and texture.
Recognized globally as thought leaders and innovators in the industry, we now offer the most extensive range of lash extensions and supplies available anywhere.