Behind the Brand

Founder image

Our Belief

Korean beauty philosophy consistently places an emphasis on improving from the inside out. 

Combining our K-beauty heritage with the art of eyelash extension, we at BL believe that a long-lasting gorgeous set of lash extensions doesn’t happen overnight.

Instead, we focus on providing a total lash care solution. We offer innovative lash extensions with improved adhesion and retention; more than 10 types of eyelash extension glue that are suitable for different climates, techniques, and client types; and gentle lash prep and aftercare products for eternally healthy natural lashes.

From never-before-seen lash supplies to genius application tools, the K-beauty revolution meets lash artistry at BL.

About the Company

BL is the leading manufacturer and supplier of semi-permanent lash treatment, skincare, and makeup products.

Founded in 2003, BL quickly became a dominant force in the professional cosmetic industry. Originally founded as Blink Lashes, over the next twenty years, the company grew and evolved to meet the changing needs of our customers, and rebranded in
2015 as BL Lashes – or, Beautiful Life.

Recognized globally as thought leaders and innovators in the industry, we now offer the most extensive range of lash extensions and supplies available anywhere.

Today, our products can be found in more than 3,500 retailers in over 70 countries in the world’s top lash salons, as well as beauty schools both nationwide and worldwide.


A Note from the Founder

Let’s achieve great things together.

My passion for innovation made me start this business 20 years ago. Back then, I didn’t have any resources except for my enthusiasm to create the best products for my customers. At BL, we have had our fair share of highs and lows, but in the end, we never gave up.

As a result, today we can proudly say that we have created an international eyelash extension brand offering the best products to you. And the best part is that my brand has empowered thousands of beauty industry entrepreneurs just like you to achieve their life-long dreams. With BL’s extensive knowledge and experience on your side, it’s easy to grow your lash business. Partner with us and let’s achieve great things together.

Young Suk Kim, CEO of BL Lashes

Partner with BL Lashes

Start your profitable lash career today!

At BL Lashes, we are happy to provide discounts and wholesale prices to customers who qualify.
These accounts are ideal for individual lash artists, personal businesses, salons, and schools looking to purchase lash extension supplies, as well as for regional lash supply distributors.

Contact us with your location and what you are looking for. Our regional account manager will help you to set up a business with us. We look forward to working with you!

Team BL Lashes