Despite the past few months being a little unpredictable (OK, right, understatement of the year right there!), we promise you, July marks a turning point.
July will allow each sign to experience wholeness by engaging with their respective shadow self, or the dark Yin of unexamined emotions centered on fear, anger, jealousy, and rage.
Take this excellent opportunity to suspend self-judgment (hey—we’re only human!) and to embark on a journey of self-discovery. This is time to change what we’re putting out into the world.
Aries (March 21 - April 20)
Aries, take some time, especially around the 12th, in order to have those tough conversations you’ve been putting off with a client who fell out with you earlier this year.
Was there a misunderstanding that has kept them from booking their usual appointment? Clear the air (literally, Aries!) by asking how you can right the wrong and improve your service offerings.
There is no better time than now to not only rebuild this relationship but begin to rebuild your clientele listing and brand reputation!
Consider going so far as to ask this customer for help on a business decision or to provide you with a testimonial. Trust us, they’ll appreciate your asking for advice.
Taurus (April 21 - May 20)
Sometimes it can be hard to shake off the notion that you, yourself, are as stubborn as the bull that represents your sign. Don’t forget, though, that the ancient hieroglyph of the Taurus also features a crescent, which symbolizes your receptivity.
What’s more, and especially this month, you should put your stubborn business ways aside and network (virtually!) with other top lash techs and artists. You’ll likely learn new tips and tricks that will have your clients talking up your services to all of their friends...and all of their friends’ friends!
Another best practice as we head into Leo Season on the 22nd? Invest not only in your new skills but your nest by adding some much-needed salon decor upgrades. Right, because, who doesn’t need an excuse for some shopping!
Gemini (May 21 - June 20)
Not only is Mercury your ruler, but this feisty little planet is going to keep you unsettled through July with an added dose of money woes! But instead of fretting over lost savings or grant applications that did not come through on behalf of your small business, try to think of a creative way to pass this month.
An extra bit of education through training will boost your confidence and skills to go that additional mile whilst also assisting in the career goal you so desperately desire to achieve.
Cancer (June 21 - July 22)
Crabby much? We wouldn’t blame you since it’s been one heckuva year already! That said, you would be wise to avoid any confrontation on either the home or work front despite the fact that you feel you’ve been pulling double duty for the past seven months.
Perhaps your birthday month calls for some much-needed self-indulgence. Treat yourself to that slab of chocolate cake, a glass of champagne, and a set of pedicure treatment– you deserve it!
We say, take some time out from work to reconnect with yourself this month by becoming the client instead of the technician. Not only will this make you feel like a pampered star, but might jumpstart your creativity with inspirations for your own business.
Leo (July 23 - August 22)
All work and no play made the king (or queen!) of the jungle a dull monarch for sure. This is all to say that, and like many other signs, the salon owner has had a rough go of in 2020. The stress has likely been mounting around the salon as the business continues to plateau and you have to face the tough decision of making redundant employees (or two).
These are unpleasant times for everyone, of course, but don’t forget that others look to you, Leo, for your leadership—so rise to the occasion.
It’s time to not only get your swagger back but to also make sure that others hear you roar!
Virgo (August 23 - September 22)
Though you have a reputation for being a bit hard on others, you are often hardest on yourself. July 20 brings the new moon and it's a good time to take a little break and do some long-term planning.
Take a day for yourself, sit with your journal, and consider where you want to be a year from now (or even five years from now!). Light a candle and ask the universe for some help with your goals.
Do you want to know the future of lash business? Read: Will the eyelash extension market continue to grow?
Libra (September 23 - October 22)
This month, you’ll be busy trying to weigh up and decide where to move to next. The quarantine has affected every sign differently, but it has finally pushed your balanced nature to the extreme and led to some serious assessment as to why you call your current home, er, home!
Is relocating to a new postcode too extreme? Even adding a new style of lash extensions to your service will fulfill your desire for change.
See what lash extensions are trending right now: Brown lash extensions - a new trend is coming.
Scorpio (October 23 - November 22)
It’s time to go into a defensive posture despite your unwillingness to back away from confrontation. Why? Simple—July 2020 will see you finalize negotiations and sign contracts that have been in the works all year.
Take care to avoid unnecessary debate and keep that stinging tail in reserve.
Patience will also be key in the boardroom, bank, and beyond as you may have to request clarification on everything from bills to bottom-lines.
Meanwhile, watch this extremely satisfying lash removal video to calm your spirit:
Sagittarius (November 23 - December 21)
It can be a bitter pill to swallow, that of losing a long-standing client or a reliable customer. This goes double during times of uncertainty (er, COVID-19, anyone?), but when one door closes another one opens, or: by no longer having to cling to the past and work to keep a client, you, Sag, are now free to explore what you may have been missing all these months in terms of business opportunities.
Why not, then, also get a little creative with your brainstorming initiatives in an effort to rebrand your lash business? How about learning how to find the right visual for your lash studio branding?
Capricorn (December 22 - January 19)
Unfortunately, July will see one business venture flag or fail as you continue to climb the ladder within an established salon or get some traction on your own. Just try to remember that with each passing partnership or round of funding you are getting stronger and coming that much closer to your goal.
Tired of fighting that professional uphill battle? We found the tips from The Lashpreneur on ‘Why You're Struggling in your Eyelash Extension Business’ to be super helpful and encouraging. Check this out!
Aquarius (January 20 - February 19)
Have you been thinking of leaving your current job or starting up your own salon? Well, with the new moon starting on the 20th, there is no better time than now to make the leap.
Starting a new job or venture can be scary, but when you are making the change for the right reasons (here, read: yourself and not due to a lousy boss or coworker), then the right clients will find you.
Before you jump right into renting a studio space or make a business card, we highly recommend that you first learn how to define your ideal customer and target audience for success.
Pisces (February 20 - March 20)
Pisces, you’re in the mood to pick up a new healthy habit. On July 20, the new moon moves into your house of daily routines. For the next four weeks, you have the strongest energy of the year to change habits to the positive. The smallest changes will grow incrementally into a new life for you.
NOW would be the perfect time to experiment with lash art. Have you been dreading learning how to do Russian volume? Go for it in July.
Need a little support? Try Premade lash fans to start off.
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